In Spain, young people consume less and less alcohol

In this bar located in Madrid, the drinks menu has been enriched with numerous non-alcoholic cocktails. Some customers who still prefer alcoholic drinks have significantly reduced their consumption. This is the case for Fernanda, 26, and her group of friends.

“It’s quite embarrassing to find yourself in situations where you’re drunk. Someone can film you and the video can go viral… I don’t know if in those moments you’re aware of the place where we are, the people we are with and what we do,” explains the young woman.

More thoughtful consumption of alcohol…A trend observed among young Spaniards, but not only. According to the WHO, excessive alcohol consumption among Europeans under 25 has fallen by more than 10 points since the year 2000.

“I prioritize other things in my life, like doing my planning in the morning, which I probably wouldn’t do if I was hungover,” Fernanda continues.

In Spain, 15% of those under 24 do not drink, despite social pressure.

“My excuse is always: I don’t drink for health reasons. So, people don’t bother me anymore,” explains Nicky Córdoba, 24.

Mindful alcohol consumption is a global phenomenon that floods social media with hashtags. Drinking mindfully has become a viral challenge for many young people.

“Their relationship with social networks is also linked to the positive reactions they receive. The “likes” they get. And this feedback “I didn’t drink” or “I managed to reduce my alcohol consumption” is important for them because they receive recognition from their subscribers or people”, explains José Blázquez, from the European University of Madrid.

With the end of year celebrations, alcohol consumption often increases. But for those who commit excesses in December, there is always the possibility of making up for it at the start of the year, by following the ‘dry January’ trend. A campaign in favor of an alcohol-free month of January.